"Working in the beauty industry without reading The Beauty Industry Report is like working in fashion and not reading Vogue!"
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The Beauty Industry Report's purpose is to inform, entertain and possibly provoke. The BIR is a monthly 24 page executive newsletter that focuses on key subjects and issues involving companies and people. It targets products and lines that are hot and provides information on what's new. The BIR gives trend information on what is happening outside the core industry that affects the beauty biz. The target readers are management personnel in all segments of the industry. BIR keeps its readers up-to-date on what is REALLY HAPPENING in the pro beauty business.
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Beauty Industry Report